Search engine optimisation is an integral part of a business. Whether you have an e-commerce website or a local restaurant in a small town, SEO helps you reach the right people. 

There are different types of SEO. Today, we are focusing on two: Local SEO and National SEO. One gets your business to appear in local searches, and the other focuses on nationwide audiences. 

But how do you decide which type of SEO is right for your business? Let's understand in detail!

What Is Local SEO And How Does It Help Your Business?

Local SEO focuses on getting more visibility in local search queries. It helps businesses reach people who are locally searching for the services or products that a business offers. Optimising for local search ensures brand awareness and targets the local audience specifically. 

Here' how it helps your business:

  • Increased local traffic
  • Brand awareness
  • Community engagement
  • Cost-efficient marketing 
  • Enhance local credibility

What Is National SEO And How Does It Benefit Your Business?

If you want to get your website ranked on a broader level, National SEO will get that for you. It is suitable for businesses with nationwide operations. For example, if you own an e-commerce website with nationwide shipping, you need to optimise your website with National SEO.

Here is how it helps your website:

  • Broader reach
  • Wider audience 
  • Increased brand recognition 
  • Competitive edge 
  • Flexible campaigns 
  • Diverse audience 

What Is The Difference Between Local And National SEO?

Any business, whether small or large, needs to optimise its SEO for online visibility. However, there are certain cases where optimising the website for a certain type of SEO gets you more leads. Here's a simple breakdown to help understand the differences between the two:

Target Market 

National SEO targets a wider market so as to attract potential customers from all over the country. Whereas, in local SEO, we specifically focus on our local region to get localised leads. It is to target those people who are actively looking for services in your area. For example, if you own an AC repair business, your website will show up when someone searches for AC repair in that area. 

The Competitors

Local SEO usually has fewer competitors since you're only competing with businesses in your specific area or city. This makes it easier to rank higher with the right strategy. On the other hand, National SEO faces much stiffer competition, as you're up against businesses across the country offering similar products or services. This requires more aggressive strategies and long-term efforts to stand out.

Target Keywords

Local SEO targets geo-specific keywords like "bakery in Jaipur." These keywords add your location to enable you to rank in local search results. National SEO targets broader, more generic keywords without any location identifier, like "buy handmade soap" or "best fitness supplements"—to target a national audience. This keyword strategy has a significant impact on how your content ranks and drives traffic.

User Intent

In Local SEO, user intent is normally action-oriented—users are searching for solutions right away in the vicinity, such as reserving an appointment or going to a store. In National SEO, however, the users are mostly in the awareness or consideration phase, with an emphasis on product comparison, brand research, or buying online. Knowing the purpose of a user's search is key for businesses to adapt content and campaigns in response.

Local VS National SEO: Which One Should You Choose? 

Deciding between National and Local SEO depends on the niche and location of your business. If you have a salon in a small town or a café in Delhi, Local SEO is the way to go. It gets you listed in nearby searches and foot traffic. However, if you run an e-commerce website that provides delivery services across India or are in the consultancy business providing consultancy services online, National SEO will be more apt. It aids you in targeting a larger audience and competing nationally.

A reliable SEO services provider in India will assist you in determining what works best for your market, reach, and business model. Go with local SEo if you desire greater visibility in your local area. Go for national SEO if you are willing to expand your business.

Takeaway 

Both Local SEO and National SEO have their own benefits. The appropriate choice is based on where your customers are and how far you wish your business to expand. If you wish people in your locality to find you with ease, opt for Local SEO. If your services or products are for customers all over India, National SEO is the best choice.

Still in doubt? A reliable digital marketing agency in India can assist you with the optimal approach depending on your business nature and objectives.

Frequently Asked Questions

Can I utilise both Local and National SEO for my site?

Yes, if your business caters to both local and national clients, you can utilise both forms of SEO simultaneously.

What is the difference between local SEO and national SEO?

Local SEO targets a smaller local area near the physical location of a store, whereas national SEO targets nationwide audiences. 

Is local SEO possible without a website?

Yes. You can do some local SEO without a website with the help of Google Business Profile. Make sure to optimise your profile and keep it updated. 

How long does it take to see SEO results?

 It varies depending on your plan and competition, but most businesses begin noticing the effects in 3 to 6 months.

Do I require a digital marketing agency for SEO?

If you want faster, professional results, hiring a digital marketing agency significantly improves performance and gets real results.